This is an event which is for embassies to come to the University and meet a pool of potential youth, aiming at exposing the embassy’s projects and programs plus exposing their countries’ culture so as to create future leaders who are culturally sensitive, this is vital for a change agent.
INTRODUCTION
The event is called Embassy day. Embassy day is the day that has been set aside by AIESEC University of Zimbabwe for students in higher learning circles to get to interact with the international world. It would be an opportunity for students to explore the study opportunities, cultural appreciation and what is in offer in anticipation of exchange. On this day representative of different countries and companies will be given an opportunity to exhibit both for students on one hand and companies exhibiting for different countries. The exhibition will be inclusive of education, business and recreational activities such as sport. This will be a full day event where a population of about 13000 students from various universities and colleges in Zimbabwe will attend, hoping to get information and exposed to new cultures from different nationalities.
T HEME OF THE EVENT 2007
“AROUND THE WORLD IN ONE DAY”
OBJECTIVES OF THE EVENT
WHAT ARE THE RESULTS EXPECTED?
With the activities surrounding embassy day, we aim at four different results:
HOW EMBASSIES WILL PARTICIPATE
The participation of Embassies on this day will be in three-fold. The uniqueness of this event lies on the fact that Embassies will bring there marketing team(s) and will be given stands/booths to market on different opportunities in their countries. The following are the phases
Ambassadors will come at the University of Zimbabwe for the launch of Embassy Day on which topics on Business Expansion and Strategies, Global Sustainable Development, Economic Development, HIV/AIDS and cultural appreciation will be highlighted to mention just but a few. To this effect selected speakers will be given topics to come and present on the day.
SECOND PHASE
This will run in parallel with the first phase. The marketing/ human resources personal will be exhibiting for both students and company presenting on behalf of their countries. The role of the marketing team is to market their country in line with the theme of the event and relevant topics for the day. Marketing might even entail promotion of one’s food and or culture. To this effect necessary attention will be given to the request made by each country so that their method of marketing succeeds. Representative of countries will also tour the exhibition stands.
After the launch delegates will then be invited to a special lunch at one of the local hotels were interaction between ambassadors and the business community would start. This platform is solely created for the business community to explore ways in development of business strategy and expansion. Speaker sponsors will be given an opportunity to address the delegates
WHY NOW?
It is easy to despair at Zimbabwe’s physical realities and discard it as a hopelessly poor third world country-a nation without hope or a future. However as AIESEC, we do believe that Zimbabwe is beautiful, majestic and it has extremely good potential. Life has a meaning in this country were struggle is needed to survive on a day-to-day basis. The most beautiful thing is that a futuristic Zimbabwe is emerging somewhere out of the dusty villages and polluted, congested metropolitan centers. Like the bird phoenix which rose from its own ashes. In order to achieve the change we want to see in society, a definite solution lies in working together with both internal and external forces.
AUDIENCE
The participants of event will be the representatives of Embassies/High Commissions, representatives from the University of Zimbabwe leaders, Representatives from few companies and organizations that AIESEC is working with, media, students from various Universities in the country (about 2000).
PARTICIPATION PACKAGE
When a High Commission/ Embassy participate it gets the following things:
*The participation fee for the Embassies/High Commissions is ZW$
Please find the attached general cost for Embassy Day with this proposal
The event is expected to be held on the 5 th of October, 2007.
We are looking forward for your participation.