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AIESEC RECORDS
:: 1984 – LC Karlsruhe, Germany
:: EB of LC Karlsruhe (LC
Marketing, LCVP), LCP
:: Executive Envoy in Venezuela
1988
:: NC AIESEC Germany, 1989-91,
NCP
:: 1991-1993: President of
AIESEC International
::Fernando was the chair of
International Congress 1995 in Sri Lanka
During his term, the first GTC (Rome, 1992) was organized. His team also played a crucial
role in putting together the follow-up of the next GTC which was to take place in Sao Paulo, 1994
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CONTRIBUTION
Fernando is perhaps one of the
greatest leaders that AIESEC has ever had in its entire history. He played a great part in shifting
the association into the reality of the 1990’s and preparing it for a much greater role on the
world stage; something he willingly dedicated himself to working towards. His long AIESEC career
bears testimony to this, as are the numerous people touched by his charisma, humaneness and
indefatigable optimism.
If one looks back at his AIESEC
career, one can say that through many of the initiatives that he helped champion and pioneer, he
did imbue people who were in contact with these ideas with a ‘can-do’ spirit. The impact of these
ideas can be seen in the generation of individuals who left AIESEC with a much reinforced value
system and a better understanding of the world they lived in and how it influenced them and how
they could in turn work to influence it, even if only in their own small way.
Fernando was involved as one of
the leaders of the AIESEC delegation to UNCED (Rio de Janeiro, 1992) and in the subsequent
engagement with the multilateral system as was to be demonstrated with AIESEC’s keen participation
and involvement in the following prep-coms for UN events. It was during his first term that AI
appointed at VP External Relations, Marek Skreta who oversaw the development of AIESEC’s
relationships in this direction, and with external organizations on thematic issues. He is one of
the prime architects of having moved AIESEC beyond the rhetoric of the day into action and engaging
with the various key players of the day – including the then World Business Council for Social
Development, the Prince of Wales Business Leaders Forum, the Club of Rome and so on.
ORGANISATIONAL CONTRIBUTION
Since 1993 Fernando works for
Bertelsmann (German media company). He started in Gütersloh, Germany, then in Madrid, Spain, as
Managing Director of a small Bertelsmann company (1994-1998), München, Germany as Managing Director
of different professional publishing houses of the group (1998-2001), and now Managing Director in
Barcelona, Spain of another Bertelsmann company, the first founded 1962 outside of Germany: Círculo
de Lectores, (the Spanish book club)
Fernando has been valued by the
company for his ability to get things done and to turn around subsidiaries that were in danger of
folding. His career and responsibilities within the firm have grown incrementally since the
beginning.
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